twitter-bigTwitter has been around now for a few years – early on the numbers were small.  Now twitter is starting to be widely adopted – more and more people are hopping on.  Your business needs to be there, and here’s why:

People are looking for you. More and more of the people you are trying to reach with your business are on twitter and looking for people, products and groups in areas they are interested in.  If you’re not there, you’ll miss the opportunity.

Bring traffic to your Site. Twitter is one of the best ways to drive traffic to your site.  In your tweets you can post links to news, articles, promotions or whatever on your site and automatically drive traffic to that page on your site.  This is extremely valuable whether you have just a blog or a large corporate site.  The more followers you have the more you will have come, and within seconds of your tweet.

Keep your customers informed. Once you have your targeted following, twitter can help you to keep your customers informed on upcoming events, products, changes or company news.  If you have a blog, you can link twitter to your blog to send out a tweet each time there is a new post – once it goes out you immediately get readers, just make sure that title is catchy enough.

Put a face to the company name. More and more value is being seen by having a company with a human face behind it.  What better way to humanize your company than to have tweets from the owner available for both employees and customers to follow.  Followers can respond to what you are doing and build a connection with you that may not have existed otherwise, thus building brand loyalty and happy customers and employees.

Respond real-time to news. Twitter can also give you the ability to respond quickly to news about your Business – good or bad.  If it is good news, you can hop on twitter to spread the joy with everyone.  If it is bad or false, you can respond quickly and get your side of the story out, or correct misinformation.

Find new opportunities. Twitter is also a great way to connect with other business and people.  Each person or business is sharing ideas and experiences that they are having.  It can give you a better idea of where you can provide new services or products that your public are demanding. Watching their tweets can also give you ideas on where you can improve upon current services and products.

As you get out there, and start tweeting, you will surly see some benefits I have not listed, these are just a few.

Some additional things I don’t mention here but will be writing on in the future are: how best to start using Twitter for a business, how to grow your followers the right way, and Twitter best practices.